Upexl Privacy Policy

Last Updated: February 4, 2025

Welcome to Upexl, your premier online destination for fashion, lifestyle, health and beauty, and electronics products in Bangladesh. Protecting your privacy and personal information is a top priority for us. This Privacy Policy explains how we collect, use, disclose, and safeguard your data when you visit our website.

By accessing or using upexl.com, you agree to the collection and use of your information as described in this policy.

1. Information We Collect

When you interact with upexl.com, we collect various types of information to improve our services and ensure a seamless shopping experience.

A. Personal Information

We collect personal details you provide when you:

  • Create an account
  • Place an order
  • Subscribe to newsletters
  • Contact our customer support team

This information includes:
✔ Name
✔ Email address
✔ Shipping and billing addresses
✔ Phone number
✔ Payment details (processed securely through third-party payment providers)

B. Non-Personal Information

We automatically collect browsing data to enhance user experience and improve our services, including:
✔ Device & Browser Information – IP address, browser type, operating system, device type
✔ Usage Data – Pages visited, referring/exit pages, time spent on the site
✔ Cookies & Tracking Technologies – To personalize your shopping experience and analyze trends

2. How We Use Your Information

The information we collect is used to:

  • Process and fulfill orders efficiently
  • Improve our website, products, and services
  • Provide customer support and respond to inquiries
  • Send updates, promotional offers, and marketing communications (with your consent)
  • Detect and prevent fraudulent transactions and security threats
  • Conduct research and analyze user trends

3. How We Share Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share data with:

✔ Trusted Service Providers – Payment processors, shipping partners, email service providers, and customer support teams to facilitate our services.

✔ Legal & Regulatory Authorities – When required by law, legal proceedings, or to protect our rights, property, or safety.

✔ Business Transfers – In case of a merger, acquisition, or sale of company assets, your data may be transferred to the new entity.

4. Data Security & Protection

We implement strict security measures to safeguard your personal information against unauthorized access, loss, or misuse. These include:
✔ SSL Encryption – Secures transactions and sensitive data
✔ Secure Payment Gateways – We use third-party payment providers that follow industry security standards
✔ Access Controls – Only authorized personnel have access to sensitive information

While we take all reasonable precautions, no online platform can guarantee 100% security. We advise users to use strong passwords and avoid sharing sensitive account details.

5. Your Rights & Choices

You have the following rights regarding your personal data:

✔ Access & Update – You can review and update your account details anytime.
✔ Data Deletion – Request the removal of your personal data unless required by law.
✔ Marketing Preferences – Opt out of promotional emails via the “unsubscribe” link.
✔ Cookies Control – Adjust your browser settings to disable cookies if desired.

To exercise these rights, please contact us at info@upexl.com.

6. Cookies & Tracking Technologies

upexl.com uses cookies to:

  • Store user preferences
  • Improve site performance
  • Analyze shopping behavior

You can modify your browser settings to refuse cookies, but some site features may not function properly without them.

7. Children’s Privacy

upexl.com is not intended for children under 13 years of age. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us for its removal.

8. Changes to This Privacy Policy

We may update this policy periodically. Any changes will be posted on this page with an updated “Last Updated” date. Your continued use of upexl.com after changes indicates acceptance of the revised policy.

9. Contact Information

For any questions, concerns, or data-related requests, please reach out to us:

📧 Email: info@upexl.com
📞 Phone: +880 13 3372 2777
📍 Address: 59/1/1, Brahmonchiron, Dhalpur, Dhaka – 1203

Thank you for trusting Upexl! Your privacy and security are important to us.